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"Be somebody who makes everybody feel like a somebody."
Robby Novak
EDUCATIONAL EXPERIENCE
What I’ve Learned
UNIVERSITY OF CALIFORNIA, SANTA BARBARA
CLASS OF 2017
COMMUNICATION, B.A.
SPANISH, MINOR
SPORT MANAGEMENT, CERTIFICATE
SKILLS
What I've learned so far
I’ve mostly acquired skills through my education and work experience. I’m definitely proud of the skills I’ve gained across the years, and lucky to have had the support to become a professional in my field. But what I’m most proud of is my perseverance through it all. Read through my site to discover how you can benefit from my skills.
ILLUSTRATOR
PHOTOSHOP
INDESIGN
SPANISH FLUENCY IN WRITING AND READING
EXCEL
PROFESSIONAL WRITING
PROJECTS
Enough about me.
Here are some of the projects that I am proud of, which could not have been possible without coworkers who have also served as friends, roommates and mentors.
PROFESSIONAL HISTORY
My Roles & Responsibilities
CREATIVE TEAM MANAGER,
UCSB DEPARTMENT OF RECREATION
November 2016 - June 2017
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Supervises a team of six creative designers, two videographers and three photographers
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Oversees a budget of $20,000
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Utilizes Hootsuite and Keyhole to measure campaign success
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Collaborates with Media Team to ensure strategic media placement
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Delivers localized ad content to a diverse community of students and faculty
STRATEGY INTERN,
TEAM ONE
JUNE 2017-AUGUST 2017
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Supplemented cultural anthropologist with key insights in demographics and market trends for the Lexus RX model
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Performed competitive analysis for Indian Motorcycle Company
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Assisted senior planners with new business proposals by executing field research
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Won best pitch for intern rebranding competition
CREATIVE DESIGNER,
DEPARTMENT OF RECREATION
February 2016-June 2016
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Designed the quarterly-released DiRECtory that is utilized by over 18,000 students, faculty and community members
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Created logos, advertisements and apparel designs that are continuous with the recreation brand
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Implemented creative briefs in order to reduce edits and streamline the creative process
INTRAMURAL STUDENT DIRECTOR,
UCSB DEPARTMENT OF RECREATION
April 2015 - June 2017
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Directed intramural programming that served over 5,000 participants quarterly
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Managed a team of 30 Gym/Field Supervisors and 20 Night Supervisors
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Scheduled programming and administered weekly meetings
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Oversaw all hiring and recruitment processes
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Conducts audience, cultural and contextual analysis
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Crafts narratives surrounded brand insights for Lexus High Performance
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Builds digital strategies, brand and communication plans for LexusDrivers.com
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Aids senior planners with new business proposals
August 2017-Current
JUNIOR PLANNER,
TEAM ONE
Who is SHE?
Still figuring that out, but here's a little about me
While my career is a big part of who I am, there is a lot more to me than what fits on my resume. Click on the pictures on the right to see what motivates me, moves me and, most importantly, makes me smile.
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Hey, how's it going?
I'M MARIA.
Nice to meet you. Thank you for stopping by. Feel free to make yourself at home. Throughout this website I have included personal stories, projects and professional experience-all of which have made me who I am today. An ambitious, problem-solver excited to begin a new chapter in the digital marketing world.
"Celebrate" Campaign
September 2014-June 2015
From staging photoshoots to creating collateral, the Intercollegiate Athletics "Celebrate" campaign taught me how to effectively piece together a record-breaking campaign.
Facebook Analytics Case Study
February 2017
After wondering how effective our creative work actually is, I launched a Facebook analytics case study. I compiled page likes, reach and engagements in order to understand how our creative work can improve. I plan on doing a monthly case study with the new software that was awarded to our team after presenting this case study to the Director of Recreation.
